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We’re excited to announce our new partnership with old friends - The Impossible Project. Impossible produces new instant film for classic Polaroid cameras, keeping the visceral art of instant analog photography alive for today’s romantics.

To empower you to capture every fleeting moment, each guest room at Ace Hotels in New York, Palm Springs, Portland and Seattle is now stocked with a refurbished Polaroid camera and limited edition, custom packs of Impossible x Ace Hotel PX600 Silvershade instant black & white film in the mini-bar.

Custom film and cameras are also available on our online shop and at select niche retail shops worldwide including The Impossible Project Spaces in Vienna, Tokyo and New York.

To celebrate, we’re hosting a gallery show through October 14, featuring works by friends of Ace and The Impossible Project. To learn more about the artists on display or to share your own work with fellow dreamers and instant photography-lovers alike, check out

We’ll have more news about our year-long collaboration with Impossible right here on our blog. Stay tuned…


Rule #5: Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: It’s not where you take things from—it’s where you take them to.”

Jim Jarmusch, born 59 years ago today.

[The Golden Rules]

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